Category Archives: Fashion Show

MODERNISMPROJECT FASHION CHALLENGE WINNER: Matthew Reader

Photo by @mrmodps

Photo by @mrmodps

Thank you to everyone who participated in our last #ModernismProject photo challenge –#fashion. It was a pleasure to have Brenna Egan with Refinery 29 look through all of your submissions, so thank you for being our special guest judge! Brenna chose Matthew Reader’s winning self portrait (@mrmodps). “Matthew clearly had a blast with this challenge, and I’m still smiling ear-to-ear over this winning shot! Matthew, may I borrow your Pucci shirt? It plays so well with the Bertoia sculpture — this was a perfectly art-directed snap. Bravo!” says Egan. Follow Matthew on Instagram (@mrmodps) to see more of his modernist inspired instashots!

While we’re sad the #ModernismProject challenge is now over, we want to give a HUGE thank you to all those participants who submitted hundres and hundreds of photos for each challenge. We thoroughly enjoyed pouring over each and every photo, as have our judges.

But wait – this doesn’t mean the challenges are over.

We’ve flipped tables a bit and now ask YOU to be the judges for the Palm Springs ModSquad (#PSModSquad)! This group is a hand-picked “squad” of a few of our favorite influential design bloggers, Instagrammers, and Tweeps. They’ll be our roving eyes, snapping shots of the best moments, most interesting people, most exquisite pieces, and best outfits at Palm Springs Modernism Week –  giving us all a wider view of the eleven-day modernist extravaganza. Be sure to follow them all on Instagram and like their photos. The photo with the most likes at the end of the first weekend will receive a special prize from Just Modern.

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#MODERNISMPROJECT > CHALLENGE NO. 6 > FASHION > SPECIAL GUEST JUDGE BRENNA EGAN | REFINERY 29

Photo by: Bridget Fleming

Photo by: Bridget Fleming

With Palm Springs Modernism Week commencing in a little over three weeks, here’s your last chance to win tickets! Our prize this week is a pair of tickets to the Silver Factory Gala on February 15th (a value of $250). Come and celebrate Andy Warhol’s notorious studio, where decadence and impropriety reigned supreme. For those of you who are new around here, the #ModernismProject is our first-ever mobile initiative encouraging the global community of modernism fans to express visually what modernism means to them. This week’s theme is…..#FASHION.

If you’ve read our recent post on the fashion at Modernism Week, you’ll realize that it’s sort of a big deal. From the parties to the fashion shows, bouffants and glittery gowns are a must. We know that many of you have an amazing collection of vintage pieces in your closet, or perhaps some vintage fashion magazines stashed in the attic. Shoot them all and post them to Instagram – we want to see your fashion inspired photos!

Our special guest judge for this challenge is Brenna Egan from Refinery 29 – a personal style and feel-good online magazine engaging women and sharing with them content, commerce, and community while giving them all the tips, tricks, and tools they need to live a more beautiful life.

“In our cyclical fashion world, if there’s one aesthetic era that designers and stylists reference most, it’s hands-down the Mid-Century. Courrèges, Quant, Twiggy, Edie — what symbolizes freewheeling fun and rebellion more? That kind of revolutionary edge-turned-timeless vibe is something that I don’t believe can ever be replicated. Fashion was always meant to be an art form, and these decades were the first time whimsy worked its way into mainstream with moxie. For that, all I can say, is that I wholeheartedly wish I could have been alive to experience (and wear) it all,” says Egan.

Scroll down for contest rules…

Our judge, Brenna Egan from Refinery 29

Participants are encouraged to submit as many photos as they’d like.

To participate in the #fashion challenge:

• follow modernism_week on Instagram
• be ABSOLUTELY sure to tag your photos #ModernismProject and #Fashion.
• More on the rules and regulations here.
• Contest begins at 12:01am PST on Thursday, January 24th and ends at 11:59pm PST on Monday, January 28th.
• The winner will be announced January 30th.

 

 

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Preview: Fashion Forward, A Retrospective Showcase of Vintage Fashion

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Southern California offers the perfect climate for the year-round indoor/outdoor lifestyle.  It’s no wonder that LA remains driving force behind “California casual,” Hollywood glamour, beach culture, and sportswear – casual but elegant “play clothes” that successfully marry fashion and function.  Between the 1930s and the 1960s, mid-century apparel designers used advances in technology and creative marketing strategies to create a singular, typically American style that survives today.  Many of the mid-century details continue to influence fashion today, with successful online retailers like ModCloth and taking their their cue from yesteryear.   Continue reading

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